Hereby Dubbed
Brief: Exploring the new functionalities of Lens Studio and create an engaging experience though a filter worthy of being shared.
Target Audience: Teens, tweens and young adults
Hereby Dubbed is a Snapchat filter featuring the Ghostface Chillah, Snapchat’s ghost mascot!
No other major Social Media presence has a named character for a mascot, so I wanted use it for the animation!
Why Share it?
To see a cute 2D animation of the Chillah to brighten the user’s day while also getting a fun label.
Get people saying "Hey! Are you Team Gamer or Wifey?"
Storyboard and Rough Draft Style Frames
Ghostface Chillah does its signature wink, flies down to grab an emoji and flies back out.
Wifey Material
Ring emoji
Gamer Boi
Videogame controller
Disco King: One of the first labels
Concept drawing of Wifey Material
Background idea for Gamer Boi
Lens Icon Designs
The icon needed to be welcoming or intriguing in someway to get the viewer's attention while also showing what the filter was about.
I explored 2 designs in which an abstracted viewer was the subject and 2 designs where the ghost or items were subject.
The final illustration and sketches were done in Procreate.
Final Product
Left
Wifey Material
The cute and loveable option
using the popular "UwU" texting face for the ghost, and red heart balloons for an extra touch of charm.
Right
Gamer Boi
An Easter egg of Space Invaders Galactica ships for the big gamer boys out there. I went for a sci-fi
type of tone and exciting energy
with fast movement.
Animated in After Effects, brought into Lens Studio
Animated in After Effects, brought into Lens Studio
Promo Video
Note: Due to copyright reasons, the ghost's silhouette and color were changed in the actual filter.
